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Spherion rebranded with help from Softway. I wrote their new tagline.
Arriving at the unexpected-yet-inevitable handful of words, that is a tagline, is a maddening endeavor, so you’re getting some exposition.
(scroll for the reveal)
Spherion has been in the staffing game for a long time, in various forms.
In 2019, ahead of their 75th anniversary, they wanted to refresh and elevate their brand to align with their bold new vision and professional recruiting offerings.
Spherion wanted an evolution, not a revolution — an approach grounded in their core differentiator and their driving tenet: community.
Their new logo, an orange waypoint pinning down their traditional services. And the introduction of the color blue with a second waypoint — positioning Spherion in their new frontier.
Together they form Spherion: a community of
over 200 locations spanning the U.S., united by
a passionate belief in the power of local.
From small to large businesses scaling up for seasonal peaks — or scaling up for good — to individuals seeking temporary work or new beginnings, every Spherion partnership starts with warmth and confidence: “Welcome to Spherion. Let’s get to work.”
Spherion rebranded with help from Softway. I wrote their new tagline.
Arriving at the unexpected-yet-inevitable handful of words, that is a tagline, is a maddening endeavor, so you’re getting some exposition.
(scroll for the reveal)
Spherion has been in the staffing game for a long time, in various forms.
In 2019, ahead of their 75th
anniversary, they wanted to refresh and elevate their brand to align
with their bold new vision and professional recruiting offerings.
Spherion wanted an evolution, not a revolution — an approach grounded in their core differentiator and their driving tenet: community.
Their new logo, an orange waypoint pinning down their traditional services. And the introduction of the color blue with a second waypoint — positioning Spherion in their new frontier.
Together they form Spherion:
a community of over 200 locations spanning the U.S., united by a passionate belief in the power of local.
From small to large businesses scaling up for seasonal peaks — or scaling up for good — to individuals seeking temporary work or new beginnings, every Spherion partnership starts with warmth and confidence: “Welcome to Spherion. Let’s get to work.”
