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Creator Series: Kohki Yamaguchi Edition.
A Creator Series is a full-funnel campaign that spotlights a creative with a unique POV. They share their creative process, what makes them tick, and how Creative Cloud helps them do what they love.
We partnered with Tokyo-based photographer Kohki Yamaguchi to shoot for a few days in Japan. The theme: exploring found light.
The goal was to inspire people and show them how Lightroom was their go-to app for editing photos and sharing experiences, on desktop or on the go.
I wrote copy for landing pages, emails, performance media, in-app surfaces, and more.
Kohki Yamaguchi: A photographer with a keen ability
to capture life’s ethereal moments.
Below are sets of top-of-funnel ads. At this altitude,
we leaned aspirational — anchoring to Kohki’s story and the value of Lightroom.
Lower in the funnel, ads shift to be more workflow-focused.
Start a trial.
Subscribe.
Dive into tutorials lead by Kohki,
and see how easy it is to plus up your photos with Lightroom.
These ads are also used to drive Monthly Active Use among existing users.
Tutorial 1
Bring out the radiance in low light photos.
Tutorial 2
Get creative with light to level up portraits.
Tutorial 3
Wipe away distractions from your landscape shots.
Creator Series: Kohki Yamaguchi Edition.
A Creator Series is a full-funnel campaign that spotlights a creative with a unique POV. They share their creative process, what makes them tick, and how Creative Cloud helps them do what they love.
We partnered with Tokyo-based photographer Kohki Yamaguchi to shoot for a few days in Japan. The theme: exploring found light.
The goal was to inspire people and show them how Lightroom was their go-to app for editing photos and sharing experiences, on desktop or on the go.
I wrote copy for landing pages, emails, performance media, in-app surfaces, and more.
Kohki Yamaguchi: A photographer with a keen ability to capture life’s ethereal moments.
Below are sets of top-of-funnel ads.
At this altitude, we leaned aspirational — anchoring to Kohki’s story and the value of Lightroom.
Lower in the funnel,
ads shift to be more workflow-focused.
Start a trial.
Subscribe.
Dive into tutorials lead by Kohki,
and see how easy it is to plus up your photos with Lightroom.
These ads are also used to drive Monthly Active Use among existing users.
Tutorial 1
Bring out the radiance in low light photos.
Tutorial 2
Get creative with light to level up portraits.
Tutorial 3
Wipe away distractions from your landscape shots.