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Generate your greatness.
Firefly is Adobe’s generative AI space for creatives. It’s a web and mobile app that hosts a wide swath of cutting-edge models, tools, and capabilities. It’s also the engine that powers certain features across Creative Cloud apps.
Things move fast in the AI world. I did a brief stint as lead copywriter on Firefly, writing acquisition and engagement ads driving awareness and adoption of new capabilities and partner models.
See what’s new
Some high-level awareness pieces
about new offerings.
Firefly Boards
A moodboarding, storyboarding,
and exploration space — powered by AI.
What’s new
Some high-level awareness pieces
about new video capabilities.
New third-party models
Create with Firefly models or powerful partner video models.
Advanced video controls
Gone are the days of re-regenerating
and not getting results you need.
Generate Sound Effects
Image any sound effect and create it with AI.
Dubbing and Lip Sync
AI that translates, dubs, and syncs a speaker’s
mouth/voice to look and sound like a local.
Generate your greatness.
Firefly is Adobe’s generative AI space for creatives. It’s a web and mobile app that hosts a wide swath of cutting-edge models, tools, and capabilities. It’s also the engine that powers certain features across Creative Cloud apps.
Things move fast in the AI world. I did a brief stint as lead copywriter on Firefly, writing acquisition and engagement ads driving awareness and adoption of new capabilities and partner models.
What’s new
Some high-level awareness pieces
about new offerings.
Firefly Boards
A moodboarding, storyboarding,
and exploration space — powered by AI.
What’s new
Some high-level awareness pieces
about new video capabilities.
New third-party models
Create with Firefly models or powerful partner video models.
Advanced video controls
Gone are the days of re-regenerating
and not getting results you need.
Generate Sound Effects
Image any sound effect and create it with AI.
Dubbing and Lip Sync
AI that translates, dubs, and syncs a speaker’s mouth/voice to look and sound like a local.