Generate your greatness.

Firefly is Adobe’s generative AI space for creatives. It’s a web and mobile app that hosts a wide swath of cutting-edge models, tools, and capabilities. It’s also the engine that powers certain features across Creative Cloud apps.

Things move fast in the AI world. I did a brief stint as lead copywriter on Firefly, writing acquisition and engagement ads driving awareness and adoption of new capabilities and partner models.

See what’s new
Some high-level awareness pieces
about new offerings.

Firefly Boards
A moodboarding, storyboarding,
and exploration space — powered by AI.

What’s new
Some high-level awareness pieces
about new video capabilities.

New third-party models
Create with Firefly models or powerful partner video models.

Advanced video controls
Gone are the days of re-regenerating
and not getting results you need. 

Generate Sound Effects
Image any sound effect and create it with AI.

Dubbing and Lip Sync
AI that translates, dubs, and syncs a speaker’s
mouth/voice to look and sound like a local.

Generate your greatness.

Firefly is Adobe’s generative AI space for creatives. It’s a web and mobile app that hosts a wide swath of cutting-edge models, tools, and capabilities. It’s also the engine that powers certain features across Creative Cloud apps.

Things move fast in the AI world. I did a brief stint as lead copywriter on Firefly, writing acquisition and engagement ads driving awareness and adoption of new capabilities and partner models.

What’s new
Some high-level awareness pieces
about new offerings.

Firefly Boards
A moodboarding, storyboarding,
and exploration space — powered by AI.

What’s new
Some high-level awareness pieces
about new video capabilities.

New third-party models
Create with Firefly models or powerful partner video models.

Advanced video controls
Gone are the days of re-regenerating
and not getting results you need. 

Generate Sound Effects
Image any sound effect and create it with AI.

Dubbing and Lip Sync
AI that translates, dubs, and syncs a speaker’s mouth/voice to look and sound like a local.